
The changes underway in Demand Patterns are inevitably impacting supply chains. They proved very fragile during the pandemic. And now geopolitical turmoil is forcing companies to reassess how they operate.
Essentially, this means that globalisation is fast-disappearing. It made good sense during the economic boom created by the BabyBoomer SuperCycle, But today’s more uncertain world means we are returning to a more ‘local for local’ business model.
Transitions never progress in straight lines. And the scale of today’s transition is likely to prove very messy, as different regions and governments move in different directions, and at different speeds.

