The ageing BabyBoomers (born 1946-70) have now all moved into the lower-spending, lower-earning Perennials 55+ demographic.
These Perennials are now the main source of population growth in the world, and in almost all of the major economies. As a result, maj0r changes are taking place in demand patterns:
- Markets are polarising between Value and Luxury. The highly profitable Middle Market of ‘Affordable Luxury is fast disappearing
- 20 years of central bank stimulus has created vast over-capacity in many industries.
- Debt levels have risen to record levels, and it is unclear how this debt can all be repaid
- Geopolitics is replacing economics as the key driver for decision-making
These developments create major challenges for companies and investors as the landscape becomes more complex and uncertain.
The support you need to move quickly up the ‘new normal’ learning curve and implement new strategies.
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