The real need is to get people back to work

Welcome to the first issue of New Normal Insight, which has evolved out of our Outlook briefing. It continues our focus on providing insight on the key financial markets – oil, stock markets and interest rates – along with other critical areas such as China.


We focus on Brent as the global benchmark.

The oil market continued its remarkably quiet run with Brent trading within a $1.50/bbl range for most of the week,  having fallen on Monday after the OPEC meeting.

Major economies are still struggling with the virus as the northern hemisphere enters into the colder weather.   Demand shows no signs of picking up and refiners are cutting rates in order to control stocks, particularly middle distillate and jet fuel.   And as we move towards year-end, cash-focused finance directors will pressure CEOs to reduce stocks to minimum levels.

Meanwhile as we highlighted last week, the temptation for producers to pump more is irresistible.   US drilling rig counts are creeping up from the lows, Libyan exports are restarting – and despite sanctions, Iran is exporting 1.5 mbd, twice as much as in recent months.

Absent a geopolitical crisis, prompt prices will have to fall in order to allow traders to pay the costs of using expensive floating storage.


We focus on the US S&P 500 Index as the world’s major stock market index.

The market closed down for a fourth week at 3298, but the tech-heavy NASDAQ Index rallied to end 11% from its peak.

The Federal Reserve is now the world’s biggest investor. It has bought $4.8tn of bonds and stocks to support the markets.  Its friends at the Swiss National Bank have also been active – with its largest holding, 17.5m Apple shares. And the Bank of Japan is now the largest owner of Japanese stocks.

Yet last week saw Fed Governors out in force, warning that Congress now had to act to protect the US economy.

The real need, of course, is to get people back to work, and to rebuild confidence amongst the general public. But instead, even the wearing of masks has become politicised.   In turn, this is challenging the historical ability of the US economy to bounce back after an upset.

The Fed and its central bank friends will no doubt happily spend more $tns to support Wall Street. But their evidence to Congress suggests that even they are beginning to worry that this may not be enough to help Main Street.

Interest rates

We focus on the US 10-year rate, as this is the “risk-free” benchmark for global markets.

The rate slipped again last week, ending at 0.65%. And the Fed’s warning to Congress made it clear that supply/demand balances were shifting in the direction of over-supply.

In turn, companies are losing pricing power, especially as the Fed continues to support so-called “zombie companies” which are unable to even pay their interest bills out of earnings. As MarketWatch warns:

“In the first half of 2020, the number of zombies more than doubled. In certain sectors, this trend has become even more pronounced: The tally of energy and consumer discretionary businesses that fell into the zombie abyss tripled over that same time period. Smart investors have already seen that across the entire corporate landscape, technological changes and shifting consumer preferences have rendered many business models obsolete.”

The Fed’s focus on keeping these companies alive by buying their bonds does nobody any good. If a business can’t even pay its interest bill, only a fool or a philanthropist would continue to support it for the long-term.


After a poor start, China’s approach to Covid-19 has rapidly improved.  Daily life has returned to normal in most of the country. But international travel and China’s economy have not returned to normal:

  • The collapse of demand in many export markets has added to the strains caused by the US-China trade war
  • The problems caused by China’s demographic deficit are growing, given its rapidly-ageing population

As a result, the government is moving from away from its export-focused policies, to focus on domestic demand. As the New York Times has reported, one example is the decision to retrofit millions of old apartment buildings with elevators:

“Without elevators, many longtime tenants become trapped in their homes, reliant on food deliveries and unable to meet friends or go for walks.

The new policy will hopefully improve the quality of life for older people, whilst also creating work for younger people.

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This Research Note has been prepared by New Normal Consulting GmbH for general circulation. The information contained in this Research Note may be retained. It has not been prepared for the benefit of any particular company or client and may not be relied upon by any company or client or other third party. New Normal Consulting GmbH do not give investment advice and are not regulated under the UK Financial Services Act. If, notwithstanding the foregoing, this Research Note is relied upon by any person, New Normal Consulting GmbH does not accept, and disclaims, all liability for loss and damage suffered as a result. The pH Report and pH Outlook are published by New Normal Consulting GmbH.
© New Normal Consulting GmbH 2021