
Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies.
We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.
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The developed world is facing the need to transform its economy in order to meet Net Zero targets. This means a quick return to business as usual is most unlikely. Instead, we are entering a New Normal, where demand patterns will see major change:
Business
- Auto, consumer goods, electronics demand will focus on durability/sustainability
- Supply chains will be localised and reshoring accelerated in the western world
- New business models based on Recycling, Reuse and Redesign need to be developed and implemented
Finance
- Investors are focusing on the threat of stranded assets, as moves towards a Net Zero economy accelerate
- A number of major asset managers see this coinciding with a re-evaluation of current stock market valuations
- Demographic profiles are also evolving, as today’s ageing populations are essentially a replacement economy
People
- Lockdowns led many people to refocus on the home, and on the importance of family and friends
- They also proved a tipping-point in terms of the adoption of video tools for day-to-day communication
- Sustainability priorities have moved up the agenda, as people have learnt to value clear skies and fresh air
The global economy is based on consumer needs. And it is clear that consumers are refocusing on areas that are sustainable and affordable. These behavioural changes have the potential to create major new markets, whilst side-lining many formerly very popular areas.

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Paradigm Shifts
Some of these changes are already becoming obvious, such as rising levels of debt and the threat of inflation. Others are still to appear. These relate to the way behaviour is changing in response to the Covid pandemic and the Ukraine war in 5 key areas where major paradigm shifts are underway:
CIRCULAR ECONOMY

The need to reshore supply chains in a world of potential energy abundance suggests that moves towards a circular economy will accelerate…
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ADVANCED MANUFACTURING

Many manufacturing operations still operate as they would have done 500 years ago, or even 50 years ago…
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FINANCIAL MARKETS

Governments are refocusing on fiscal policy instead of monetary policy. They have finally realised that a decade of central bank stimulus…
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DEMAND PATTERNS

The lockdowns have broken down the inertia surrounding work and home-based routines…
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RESHORING SUPPLY CHAINS

Global supply chains have proved very fragile during the pandemic. They have collapsed…
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RENEWABLE ENERGY

Energy markets are seeing a major paradigm shift, with the pandemic and the Ukraine war accelerating the shift to renewables…
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Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies.
We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.