new normal consulting – we support you on the 'new normal' learning curve and implement new strategies

Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies. 

We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.

The IMF has already warned that the world is facing “the worst economic fallout since the Great Depression”. This means a quick return to business as usual is most unlikely. Instead, we are likely to face a New Normal, where demand patterns will see major change:

Business

  • Auto, consumer goods, electronics demand will focus on durability/sustainability
  • Supply chains will be localised and reshoring accelerated in the western world
  • Speed of response will be key, with inventory eliminated wherever possible

Finance

  • Lower incomes/spending concerns will further encourage second-hand markets
  • The bursting of financial/housing market bubbles will impact personal wealth
  • Deflation will encourage saving instead of borrowing

People

  • Lockdowns will lead people to focus on the home, rather than luxuries and travel
  • Mass international/domestic travel opportunities will reduce
  • We could see an extended period of civil instability in many countries

The global economy is based on consumer needs. And it is clear that consumers are refocusing on areas that they regard as being essential and affordable. This behavioural change means that companies currently focused on non-essential markets risk bankruptcy – particularly if they are carrying high debt loads.

Elizabeth Kübler Ross’s Paradigm of Loss model in relation to the Covid-19 pandemic and ensuing economic crisis

Elizabeth Kubler Ross paradigm of loss in relation to Covid-19 and ensuing economic crisis

Elisabeth Kübler Ross’ ‘Paradigm of Loss’ model is likely to prove the best guide we have to the road ahead. As the chart shows, it highlights the lengthy period of adjustment required as consumers, companies and governments pass through her 5 core stages of Denial, Anger, Bargaining, Depression and finally Acceptance.

Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies.

We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.