water treatment

Global chemical industry – key trends for success in today’s New Normal

The chemical industry is the best leading indicator for the global economy. On Friday, I had the privilege of discussing a wide range of key issues with Ajaya Sharma in a lunchtime interview for India’s main business station, ET Now. Our interview focused on a number of critical areas and why the future is going

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The world in 2020 – an update on our forecasts in ‘Boom, Gloom and the New Normal’

All of us would love to be able to see into the future. And 5 years after the publication of ‘Boom, Gloom and the New Normal: How the Ageing of the Western BabyBoomers is Changing Demand Patterns, Again‘, it seems timely to review its 10 predictions about how the world will look in 2020:  […]

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Water wars, food shortages create urgent need for new, demand-led approach

Companies and investors need to refocus on demand as the key driver for revenue and profit growth.  Supply-driven business models are no longer sufficient. ‘How do we do this?”  is the key question, as I discuss in this short video interview with ICIS deputy news editor, Tom Brown: The key is to focus on critical […]

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India’s $10bn polymer opportunity in toilet provision

There is never a shortage of growth opportunities.  But too often companies choose not to access them.  Hopefully that won’t happen with the opportunity to supply millions of tonnes of polymer to meet India’s desperate need for toilets. As the blog wrote recently, 600 million Indians currently defecate in fields – as shown above in the photo – […]

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Beijing smog makes it “almost uninhabitable for human beings”

Chapter 6 of Boom, Gloom and the New Normal in October 2011 was one of the first detailed analyses to highlight the way in which pollution was rapidly moving up the political agenda in China.  Controversial at the time, it warned: “Recent growth in China and India has come at a price: Poor air quality, chronic water […]

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