VUCA

Leaders need to “see around corners” in today’s VUCA world

The number “42″ was the answer to “the ultimate question of life” in the classic novel ‘The Hitchhiker’s Guide to the Universe’.  Yet as the supercomputer providing this answer then explained, it was a pointless exercise as nobody understood the meaning of the original question. The world’s policymakers are in the same position, although they don’t yet realise this.  They […]

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Budgeting for a VUCA world

“I use the term VUCA to describe the world – volatile, uncertain, complex and ambiguous. It is very difficult for people to get a total picture.”   Paul Polman, Unilever CEO The title for the 2013 Budget Outlook chooses itself.  If the CEO of Unilever, one of the world’s great companies, can’t get a “total picture”, […]

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Time again to ‘Manage by Walking About’

Different times demand different skills.  During the SuperCycle, one could assume growth was a constant.  So forecasting meant a focus on better understanding developments down the value chain in the relevant product silos.  Then managers could be set ‘stretch targets’ to ensure they met expectations for revenue and profit growth. But today, as the blog has […]

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A is for Ambiguity

Today the blog ends its review of the VUCA world with A for Ambiguity.

The global economy often seemed to be on auto-pilot during the 25 years of the economic Supercycle between 1982-2007. The chart above shows US GDP since 1929 (when records began),…

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U is for Uncertainty

The blog’s series on the emerging ‘VUCA world’ today looks at how companies have to manage increased levels of Uncertainty. This can be seen in key areas of demand, such as housing.

The above chart shows how US housing starts (blue line) have fallen …

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V is for Volatility

Unilever CEO Paul Polman suggests we are living in a VUCA world, as we discuss in chapter 11 of Boom, Gloom and the New Normal. Volatility, Uncertainty, Complexity and Ambiguity make planning for the future more difficult than for a generation.

Th…

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