BabyBoomers

Companies ignore the Perennials 55+ generation at their peril

Nearly a third of the the world’s High Income population are now in the Perennials 55+ generation. Yet companies mostly ignore their needs – assuming that all they want are walking sticks and sanitary pads.  Instead, they continue to focus on the relatively declining number of younger people. No wonder many companies are going bankrupt, and

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BASF’s second profit warning highlights scale of the downturn now underway

The chemical industry is easily the best leading indicator for the global economy.  And thanks to Kevin Swift and his team at the American Chemistry Council, we already have data showing developments up to October, as the chart shows. It confirms that consensus hopes for a “synchronised global recovery” at the beginning of the year

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Global smartphone recession confirms consumer downturn

Q3 smartphone sales data show the global market in recession, as Strategy Analytics confirmed: “The global smartphone market has now declined for four consecutive quarters and is effectively in a recession.” The warning signs began in Q1, when the market plateaued for the first time, as discussed here in May: “The global smartphone market has

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Chemicals flag rising risk of synchronised global slowdown

Chemicals are easily the best leading indicator for the global economy.  And if the global economy was really in recovery mode, as policymakers believe, then the chemical industry would be the first to know – because of its early position in the value chain. Instead, it has a different message as the chart confirms: It […]

The post Chemicals flag rising risk of synchronised global slowdown appeared first on Chemicals & The Economy.

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West faces “demographic deficit” as populations age

Rising life expectancy, and falling fertility rates, mean that a third of the Western population is now in the low spending 55-plus age group.  Given that consumer spending is around two-thirds of the economy in developed countries, the above charts provide critically important information on the prospects for economic growth. They show official data for household […]

The post West faces “demographic deficit” as populations age appeared first on Chemicals & The Economy.

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US Treasury benchmark yield heads to 4% as 30-year downtrend ends

The US 10-year Treasury bond is the benchmark for global interest rates and stock markets.  And for the past 30 years it has been heading steadily downwards as the chart shows: US inflation rates finally peaked at 13.6% in 1980 (having been just 1.3% in 1960) as the BabyBoomers began to move en masse into the […]

The post US Treasury benchmark yield heads to 4% as 30-year downtrend ends appeared first on Chemicals & The Economy.

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Difficult times ahead for US polyethylene exports as business models change

This wasn’t the chart that companies and investors expected to see when they were busy finalising $bns of investment in new US ethylene and polyethylene (PE) capacity back in 2013-4.  They were working on 3 core assumptions, which they were sure would make these investments vastly profitable: Oil prices would always be above $100/bbl and […]

The post Difficult times ahead for US polyethylene exports as business models change appeared first on Chemicals & The Economy.

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Baby boomers’ spending decline has hit demand and inflation

The Financial Times has kindly printed my letter below, wondering why the US Federal Reserve still fails to appreciate the impact of the ageing BabyBoomers on the economy Sir, It was surprising to read that the US Federal Reserve is still puzzled by today’s persistently low levels of inflation, given that the impact of the ageing […]

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Ageing boomers are no longer spending

The Financial Times has kindly printed my letter below, suggesting that President Trump’s focus on tax cuts is misplaced, given the headwinds created for spending and economic growth by today’s ageing US BabyBoomers. Sir, Gillian Tett provides an excellent analysis of the wishful thinking that seems to dominate US economic policy today (“Trump tested as […]

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“Demographics in mainstream economics has been under-emphasized for too long” – Andy Haldane, Chief Economist, Bank of England

“Will economists start to consider demographics when making their forecasts and developing government policies?” This was the question on my mind at a recent discussion on the topic of “An economy that works for everyone” at the UK’s Institute for Government.  The speaker was the Chief Economist of the Bank of England, Andy Haldane, and the Institute’s […]

“Demographics in mainstream economics has been under-emphasized for too long” – Andy Haldane, Chief Economist, Bank of England Read More

Hope is not a strategy

Chemical companies face difficult times if they cling to the hope that current challenges will simply disappear.  This is my main concern in a new analysis for ICIS Chemical Business. It argues that major change is underway in petrochemicals and polymers markets, which will create winners and losers. The current round of major capacity expansions has been based on two […]

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Americans drive less as demand patterns see major change

Americans are driving less each year.  For the first time since records began in 1970, average vehicle miles per person has been declining for over a decade.  The trend is now so well established, it is highly unlikely that the current collapse of oil prices back to normal levels will change the overall picture. This has enormous implications […]

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The blog’s 7th birthday

Who would have believed the blog would still be here, 7 years after it began with a post from Thailand in June 2007?  Who would have believed the range of developments that have appeared for it to discuss over this period? It started at the end of the SuperCycle as central banks pumped cash into the […]

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“Investors retreat as deflation fears rise”

The blog’s important eBook, ’Boom, Gloom and the New Normal: How Ageing Western BabyBoomers are Changing Demand Patterns, Again’, was published 3 years ago this month.  Co-authored with John Richardson, it identified the major changes taking place in global and national demand patterns: Growth accelerated from the 1980s, as the population became concentrated in the wealth creating 25 – 54 […]

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US housing recovery stalls as Boomers head for retirement

“Recent economic reports suggest a bleaker picture for housing…. Some of the weakness reflects the cold weather in much of the country. However, higher home prices and mortgage rates are taking a toll on affordability.” This was the sober report yesterday from the chairman of the authoritative S&P Case-Shiller Home Price Index, adding that “the strongest part […]

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Adapting to the ageing baby boomers

The blog’s latest post for the Financial Times FT Data blog is below. February 13, 2014 2:22 pm by FT Two remarkable global demographic developments have occurred since 1950. Yet only recently have their impact on companies and the economy begun to be properly understood. Life expectancy has risen by 50 per cent since 1950 […]

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The end of constant economic growth

You can’t turn 55-year-olds back into 30-year-olds.  That, in a nutshell, is why today’s globally ageing populations are creating major changes in demand patterns. Household consumption is more than 60% of GDP in all developed countries, and also the key driver for future growth in emerging economies.  So the rise of the New Old 55+ […]

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