The 2010 Outlook

Extended downturns, of the type that we are now suffering, generally mark a transition period from one set of business conditions to another.
I look at what might be in store for us during this transition, in this week’s edition of ICIS Chemical Business. The analysis focuses on the key areas in the chart – Restructuring, Supply Chain, Technology, Financial Size and Commercial.
It suggests that companies need to balance today’s immediate priorities with future needs, under the motto ‘Think about tomorrow, and act today’. I hope you find it helpful.