The blog is delighted to learn from ICIS that thousands of copies of its new White Paper, ‘Budgeting for a New Normal’, have been downloaded in the first week of publication.
Please click here if you would like to obtain a free copy.
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US consumers enter the ‘new normal’
The US consumer accounts for 16% of total global GDP, with a value of $10trn. By comparison, total Asian consumption is under $5trn. China’s consumption in 2008 was just $1.6trn, about equal to the UK. Changes in US consumer behaviour…