We help companies and investors to manage today’s crisis, and to begin building a robust and sustainable future for their business in tomorrow’s Net Zero world.


“Prepare for possibilities and probabilities, not calling one course of action, since I’ve never seen anyone call it. I would be quite cautious about what might happen next year”. Jamie Dimon, JP Morgan CEO, 25 October 2023

“We are facing the biggest crisis the post-war Federal Republic has ever had. We have to be honest and say: First of all, we will lose the prosperity that we have had for years.”

German Employers Association President, Rainer Dulger, 13 July 2022

“We have to pay attention to traditional indicators while also monitoring empirical data and what we expect to happen in terms of geopolitics, energy price developments and demographics.”

European Central Bank President, Christine Lagarde, 25 August 2022

“You can’t run the most reckless monetary and fiscal experiment in history without the bill eventually coming due. The first invoice arrived as inflation. The second has come as a financial panic, with economic damage that may not end with Silicon Valley Bank.”

Wall Street Journal editorial, 12 March 2023

The chemical industry is the best leading indicator for the global economy, due to its size, geographic reach and early position in the value chain

The industry is now warning of recession and massive over-capacity as central banks’ stimulus programme finally unwind.

Risk management is key to survival, and future success

Scenario planning
Based on a wide range of potential outcomes, will be key to success given today’s levels of volatility. We can no longer simply tweak a base case to reflect whether we are feeling marginally more optimistic or pessimistic.

The impact of aging populations on demand
Rising life expectancy means that an entirely new generation, the Perennials 55+, are now the main source of population growth in the world, and 9 of the Top 10 economies. This creates a major headwind for growth, as they already own most of what they need and their incomes decline as they move into retirement.

China is changing
Its economy has been ‘subprime on steroids’ since 2009. It led the global economy out of recession, but its $43tn of stimulus means real estate now accounts for 29% of GDP – and the bubble is now clearly starting to burst with sales and prices already in a downturn.

Russia’s invasion, and OPEC+’s decision to target higher oil prices by reducing output, highlights the paradigm shift underway. This creates major risks for companies and investors, as we can no longer automatically assume that economics will drive rational decisions.

Invest for the future
Auto markets highlight the exponential nature of the changes underway. Electric Vehicles accounted for 18% of the global market in 2022 versus just 4% in 2020. And an increasing number of major states nave mandated the end of new gasoline/diesel car sales by 2030/35.

Is the Fed back in play?
Paul Hodges | Real Vision Finance (6 Sep 2023)
When’s the Next Shoe Going to Drop?
Paul Hodges | Real Vision Finance (24 Mar 2023)
The Car Market Is Crashing
Paul Hodges | Blockworks (1 Dec 2022)
The Chemicals Market Is Bearish – Stupendously Bearish
Paul Hodges | Blockworks (4 Nov 2022)

Visit our Media Centre

Paradigm Shifts

Some of these changes are already becoming obvious, such as rising levels of debt and the threat of inflation. Others are still to appear. These relate to the way behaviour is changing in response to the Covid pandemic and the Ukraine war in 5 key areas where major paradigm shifts are underway:


Demand patterns paradigm shift in global business

The lockdowns have broken down the inertia surrounding work and home-based routines…


Reshoring supply chains paradigm shift in global business

Global supply chains have proved very fragile during the pandemic. They have collapsed…


Renewable energy – Paradigm shifts in the global economy

Energy markets are seeing a major paradigm shift, with the pandemic and the Ukraine war accelerating the shift to renewables…


Circular economy – Paradigm shifts in the global economy

The need to reshore supply chains in a world of potential energy abundance suggests that moves towards a circular economy will accelerate…


Advanced manufacturing paradigm shift in global business

Many manufacturing operations still operate as they would have done 500 years ago, or even 50 years ago…


Financial markets fiscal policy – Paradigm shifts in the global economy

Governments are refocusing on fiscal policy instead of monetary policy as the debt bubbles created by central bank stimulus begin to burst.

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New Normal in the News 



PODCAST: Think Tank: New ‘supermajors’ will dominate chemical industry 

PODCAST: Think Tank: China exports price deflation 

PODCAST: Think Tank: Huge pressure to close petrochemical plants as global overcapacity grows 

PODCAST: Think Tank: Era of rapid change heralds winners and losers; trough conditions to persist 


PODCAST: Think Tank: Europe faces tough 2023/4, must think long-term 

PODCAST: Think Tank: Chemicals needs leaders like Steve Jobs to reinvent industry 


Companies must be bold and transform, as paradigm shifts reshape the business world 

PODCAST: Think Tank: Industry contends with fundamental shift to global economy 


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PODCAST: Think Tank: Chemical industry must wake up to climate emergency 
PODCAST: Think Tank: Companies need to take bold steps to thrive in Europe 
PODCAST: Think Tank: Falling chemical prices signal switch from inflation to deflation 


It Feels Like ‘Lehman II’ in This Crucial Industry Bloomberg 
It Feels Like ‘Lehman II’ in This Crucial Industry Washington Post 
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Richard Carter joins Itero Advisory Panel 
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We Need to Talk About China, Again
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PODCAST: Think Tank: Demand flops in chemical markets around the world, gloomy outlook  
“Houston, we have a problem”
PODCAST: Think Tank: Distributors no longer so insulated from economic pressures